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247 documents

Identity Dental Marketing

How can I get feedback from patients?

Patient Experience Follow-Up and Google Review Program Purpose The goal of this program is to: Confirm that patients are recovering comfortably. Identify concerns before they becom...

Website Management

How can I get my membership program to stand out more on my website?

How to Feature Your Membership Program on Your Website (Now That You’re Out of Network) If your practice has recently transitioned out of network, your in-house membership plan bec...

Practice Management Advice

How Can I Prevent No-Shows?

How Can I Prevent No-Shows? No-shows can disrupt your schedule, impact team morale, and significantly reduce practice revenue. One of the most effective ways to prevent no-shows is...

SEO

How Can I Request Custom Blog Content?

We understand that you’d like to request custom content for your blog content. Whenever possible, we will support you with additional content. However, our blogs are specifically w...

Website Management

How can I set up a lead capture for my website?

How to Set Up a Lead Capture with a Downloadable Gift Using Mailchimp and WordPress Offering a free downloadable resource—like an eBook, checklist, or guide—is one of the most effe...

Website Management

How can I submit a change for my team bio page?

How to Update Your Team’s Bio Page This guide explains exactly how to prepare and submit the information needed to update any team member’s bio page on your website. Follow the ste...

Identity Dental Marketing

How can I support / endorse Identity Dental Marketing?

If you're a Facebook user, you know there's no shortage of Facebook groups. We're doing our best to bring you value and ensure your marketing works in the best possible way to serv...

Google Ads

How can I track my ROI?

How to Track the Effectiveness of SEO, Google Ads, and Your True ROI Many marketing agencies promise they can report every dollar of ROI with perfect accuracy. In reality, that lev...

Social Media

How can we get more Facebook Check-Ins From Patients?

How to Motivate Patients to Check In on Facebook (Without Violating HIPAA) Encouraging patients to check in on Facebook is a simple, effective way to increase your online visibilit...

Google Ads

How can we improve the effectiveness of our Google ad campaign?

What Levers Can We Pull to Improve Google Ads Results? Marketing campaigns are designed to bring consistent visibility and opportunities to your practice. However, there are times...

Branding

How Can We Maintain Brand Recognition When Changing our Name?

Maintaining consistent and concise branding across all platforms is crucial for SEO and brand recognition. This consistency ensures that your practice presents a unified image to p...

Google Ads

How Do I Access My Google Ads Spend Invoices?

Get an invoice, statement, or payment receipt Please provide the email address to your Advisor to which you would like added with billing access to your Google Ads billing profile....

Google Ads

How Do I Access My Local Service Ads Leads and Stats?

Once your Local Service Ads are live, you will need a way to check on your stats/leads, etc. In order to do this, please email your strategist/advisor and ask them to add you by yo...

Website Management

How do I go about updating my business name or logo on all digital assets?

Updating Your Business Name or Logo Across All Digital Assets Rebranding your business — whether updating your name, logo, or both — is an exciting step. It is also a detailed, mul...

Branding

How do I know what my Pantone colors are?

The Pantone Matching System is the universal authority on color that standardizes colors on printed materials. Why can’t my designer provide me with Pantone colors? Let’s envision...

Social Media

How Do I Link My Instagram Business Account to My Facebook Page?

How to Link Your Instagram Business Account to Your Facebook Page Step 1: Make Sure Your Instagram Account Is a Professional Account Open the Instagram app. Go to your profile and...

Social Media

How do I make edits to my Facebook / Instagram page that you set up?

How do I make edits to my Facebook page that you set up? How do I access it? Firstly, make sure you are logged in to your personal Facebook page. All business pages are managed by...

Websites

How do I place a domain forward or redirect?

Whether you're forwarding the domain of a practice you just purchased, or you've been holding on to a domain for years that you'd like to use in print marketing that differs from y...

Websites

How do I Set Up Siteground?

How to Give Our Team Access: Siteground Access In order to get shared access on Siteground, the account owner can add us as a Collaborator. They would send this access to grace@ide...

Photo Video Shoot

How do payments work for photo video shoots?

The cost of the shoot is due upon acceptance of the proposal. Travel expenses will be billed separately after the shoot and will include: all travel expenses, tolls, parking, fligh...

Website Management

How do you make sure that my Wordpress website is secure?

Please rest assured that website security and performance monitoring are core components of Identity Dental Marketing’s management process. Our team logs into your website twice da...

Direct Mail / Postcard Mailers / EDDM

How does Identity Dental Marketing Handle Direct Mail Campaigns?

Direct mail is helpful when announcing a new business or new service offerings. It tends to "work" to generate about 3 new patients per 5,000 pieces until it tapers off and stops w...

Branding

How does Identity ensure my business name is available and legal?

We will do a basic Google search to see if the name is occupied in your state. From there, you must consider the legality and availability with your attorney. We cannot assure the...

Onboarding

How does my monthly marketing start date work?

How Your Monthly Marketing Start Date and Billing Work During onboarding, each client completes a payment authorization form and selects the month and year their monthly marketing...

Identity Dental Marketing

How Identity Dental Marketing Harnesses Automation, AI, and Technology in Its Operations

At Identity Dental Marketing, technology forms the backbone of everything we do. Our approach is not to blindly rely on technology; rather, every process we employ is underpinned b...

Google Ads

How long will it take to evaluate results if I increase my ad spend?

Increasing Your Google Ad Spend by $1,000 Can Make a Difference—But Not Overnight If you’re running Google Ads for your dental practice and not seeing the growth you expected, a st...

End of Year Benefits

How Should I Market "Use it or Lose it" End of Year Benefits?

Great question! Whenever your marketing initiative relies on education at any level, social media marketing is a great way to connect with your audience. Method 1: You can create a...

Direct Mail / Postcard Mailers / EDDM

How should I market to new movers in my area?

In the ever-evolving world of dental marketing, targeting new movers or residents in growing subdivisions and neighborhoods requires a thoughtful approach. While traditional mailer...

Website Management

How should we embed our videos on our website?

We don’t recommend utilizing embed codes provided by Youtube for video integration for the following reasons: YouTube pushes viewers to watch other videos while still on your site....