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247 documents
Social Media Organic Content - How to choose the right tone
Choosing Between Gold and Platinum Social MediaA business owner should never take a one sized fits all approach to marketing. With that being said, most growing businesses have a l...
The Kids 30-Day Brushing Challenge
The Kids 30-Day Brushing Challenge A Simple Community Marketing Program for Dentists Who Want to Attract More Families Marketing to families doesn’t have to rely on discounts, gimm...
The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists
Open or download Embedded player — The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists In the ever-evolving landscape of dental marketing, dentists are constantly on the...
Understanding Pausing and Cancellation Processes of Google Ads
Navigating Google Ads: Understanding Pausing and Cancellation Processes Navigating the complexities of digital marketing can sometimes lead to the need for adjusting your strategie...
We have a TV in our waiting room. What should we put on it?
There are many ways to utilize a TV in a waiting area. Yes, it's a marketing opportunity - just like everything else. I encourage you to first consider your brand (intended reputat...
Website Offerings
When developing your website, there are 3 "people" we need to impress. Search Engines & LLMs (Google & ChatGPT) New Patients (User Experience + Social Proof) You (A deep understand...
What are duplicate business listings and are they harmful?
A duplicate listing is a listing on Google Business Listings or other platforms which showcase your name, address or phone number, not associated with your main listing on that pla...
What are fair timelines for my projects and campaign results?
Websites We have 4 different types of websites, all of which take about 30 days to complete. We can only start a website project after the business name, final logo, and questionna...
What are Local Service Ads?
What are Local Service Ads? 1/26/23 Google Local Service Ads are an exciting opportunity for dental practices that is brand new for 2023! Local Service Ads are a brand-new service...
What are Negative Keywords in Google Ads?
What Are Negative Keywords? Negative keywords are words or phrases added to your Google Ads campaign to block your ads from showing on irrelevant searches. This keeps your campaign...
What can I do to increase case acceptance?
A strong marketing strategy can bring new patients through your doors—but converting those leads into accepted treatment plans depends on what happens after they arrive. The way yo...
What can I expect during a campaign review/strategy session?
What can I expect during a campaign review session? As a part of your marketing services, we offer quarterly video conference meetings on zoom. During this time, you'll remotely me...
What can I expect during the Website Development Process?
There are well over 100 steps to properly developing a custom designer Wordpress website, built for SEO. We've broken this process into 4 simple stages. Stage 1: Onboarding (To sta...
What Can I Expect from my Advisor?
What to Expect from Your Advisor Your advisor will be your primary point of contact for all matters related to strategy, budget, campaign effectiveness, and more. They will serve a...
What can I expect from my project manager?
What to Expect from your Project Manager Your project manager will be your point of contact for questions related to the following: Branding (name, logo, tagline) Website developme...
What Can I Expect When Hiring Identity Dental Marketing for Social Media Content (organic)?
Our team will produce the quantity of work allowed for the scope of the service offered, which can be found on your accepted proposal (also known as a marketing plan or agreement)....
What can I expect when purchasing a custom graphic design project?
Our designers, writers, and advisors take a custom approach to every design. If your marketing proposal didn't include print designs, but you're interested in receiving those servi...
What Chat Function Do You Recommend For My Website?
There are many plugins, apps, and even third party services that can offer online, real time chat for your practice. In the opinion of the CEO of Identity Dental Marketing, Grace R...
What Do I Do if the Appeal for my Suspended Google Business Profile gets Denied?
If you've already submitted an appeal for your suspended Google business profile and the appeal gets denied, please follow the directions below to resubmit your business for anothe...
What Do I Need to Know When Wanting a Referral Form on My Website?
Purpose: Referral forms can encourage both patient referrals and doctor referrals to your dental practice by making it easy to submit information online. HIPAA Considerations to Be...
What if I want to alter my logo after I approve it?
Once you approve your new logo design, our team works to create a logo kit and to implement it across several platforms (your website pages, social media accounts, social media pos...
What if I want to make changes to my website?
If you're enrolled in website management and maintenance with Identity Dental Marketing, we're proactively updating your site's plugins and database several times per week to keep...
What if I want to make changes to the content during my website redevelopment?
Subject: Website Redevelopment Process & Requested Changes Good afternoon [Dr. Client], I hope this email finds you well. I am writing to update you on the status of your website a...
What is 10DLC, and How Does it Relate to Your Website?
What is 10DLC, and How Does it Relate to Your Website? 10DLC stands for "10-Digit Long Code," which is a system designed for businesses to send text messages (SMS/MMS) through stan...
What is a Google Ads Smart Campaign?
What is a Google Ads Smart Campaign? When is it good to use? Google Smart campaigns serve ads on the search network, Google Maps, and Google partner websites. Smart Campaigns work...
What is a speaker packet?
A dental speaker packet, also known as a speaker kit or speaker package, typically refers to a collection of materials and information provided by a dental professional who is invi...
What Is AEO?
AEO stands for Ask / Answer Engine Optimization. It is the process of helping your business become more understandable, credible, and referenceable to AI-driven search platforms su...
What is Identity Dental Marketing doing to optimize my business for Ask Engine Optimization (AI Search Results)
How Identity Dental Marketing Optimizes Your Digital Footprint for Maximum Exposure At Identity Dental Marketing, we help dental practices grow by making sure you're seen by the ri...
What is outside of scope of Website management, SEO, Google Ads, Social Media Marketing?
At Identity, we stay in our lane. We're experts at what we do: Website Development, SEO, Google Ads, and Social Media Marketing. Sometimes however, it can be unclear as to what's i...
What is SEO?
SEO is the process of getting your website to rank on top of Google. There are two kinds of SEO: there's onsite and there’s offsite SEO. On-site SEO includes everything that we do...