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247 documents
Important Considerations When Changing Your Business Name
As you know, changing your business name can feel like a difficult endeavor. Here are a few things to consider: Make the announcement to your team and get them excited about the ch...
Is it legal to run offers on my ads?
The legality of offering a "$99 new patient special" or any similar promotional offer by a dental practice can vary depending on the specific laws and regulations in your jurisdict...
Is it ok to give Google Business Profile (and other listing access) to third parties while you’re managing our SEO?
If you need to grant access to your local listings to set up Review Generation or a third-party functionality, it’s important to revoke their access once their setup is complete. A...
Is it time to update my website?
There are many reasons you may choose to update your website. If we developed your site more than 3 years ago, it's likely not using the latest and greatest methods. This is becaus...
Is My Website Legal? (Cookies, ADA Compliance, Accessibility)
We take visitor privacy and website accessibility seriously. We hold our work to high standards and build websites with the goal of supporting applicable legal requirements and acc...
Is my website secure against script attacks?
Why This Question Does Not Apply to Most Dental Practice Websites The question below is commonly asked in industries where websites directly process payments: “98.5% of merchants a...
January Marketing Challenge: How to Record an Infomercial
🎥 Quick Guide: How to Record a Great Infomercial for Your Practice You don’t need fancy gear or editing skills — just your phone, good lighting, and a clear message. 1️⃣ Choose Yo...
Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines
Leveraging SEO When Your Business Lies Outside Google Maps’ Red Lines Understanding the Scenario: Google Maps demarcates specific regions using "Red Lines," effectively determining...
Logo Style Guide
Our Logo Style Guide is a valuable resource for you as you explore additional logo options. This guide helps align your visual preferences with your unique selling proposition, pro...
Make the Most of Your Meta Reels Service
Reels now account for roughly a third to 40% of Meta impressions, and the platform actively rewards content built for the format. A little planning before you hit record makes the...
Marketing Botox and Facial Fillers in Dentistry
When marketing Botox and facial fillers in your practice, consider the following: Educate Your Patients: Create educational materials, such as brochures, blog posts, or social medi...
Meta Ads Reporting Update | February 2026
Meta Ads Reporting Update What’s Changing Meta has updated its data-sharing policies and no longer allows ad performance data to automatically feed into third-party live dashboards...
My Facebook Business Page Was Hacked! What do I do to recover it?
Determining if your Business Page has Actually been Hacked**** Most of the time when a client gets a message or notification that their page was hacked, we can see it live and veri...
My Google Business Listing was Suspended. Now What?
My Google Business Listing was Suspended. Now What? Don't worry—this is more common than you think. Google Business listings can get suspended when a third party reports them, and...
My IT company doesn’t want to give Identity access to my domain, how can we proceed?
We understand that you may have trusted, long-term relationships, such as the one with your IT company. It's a good sign that they're protective of your domain, as we've seen marke...
My Website Isn't Live Yet, Why Was I Charged for Monthly Marketing?
Why You Were Charged for Marketing Services Before Your Website Launch The launch date of your marketing services was set during the onboarding process and confirmed in your paymen...
Notice: Breach of Contract - User added to GBP Profile / Website without permission
We understand you may be considering cancellation, as it looks like a competing marketing agency has been given access to your digital assets. Please also know that when access is...
Photo Video Shoot Guide: What images and videos should I capture for my digital marketing?
Complete Video and Image Guide for Website, SEO, Google Ads, Social Media Ads, Social Media Content Google and other platforms prioritize authentic, real photos, and so do we. Whet...
Platinum Social Media Changes Coming in 2025
We're excited to announce a transformative update to our social media content review process at Identity Dental Marketing, coming in 2025! As we continually strive to serve our cli...
Professional Boundaries
"I want to talk to you personally before Thanksgiving, and I'm free at 7am tomorrow for your call." It may be hard to believe, but this is an actual text, received from an actual c...
Risks involved in hiring more than 1 marketing agency simultaneously
It's important to let us know if you're trying something new. We take no offense to a client hiring another agency and testing them out. Our main goal is not to sell you more servi...
Setting Up My Emails
If you already have email addresses associated with your domain. This would be an address @yourdomain.com (not @hotmail or @sbcgloabl or @gmail). You will need to work with your IT...
Should I advertise in a local magazine?
Local print ads can be great! They can also flop. Depending on the cost, they may be worth trying out. Usually ads of any kind need to run for at least 3 months to see a return on...
Should I cancel my (Google) ads after I achieve top rankings organically (SEO)?
Once you attain top 3 rankings for your main keywords, you'll be able to gauge the ROI and determine if Google ads are still needed. Most of our clients see a strong ROI from Googl...
Should I drop my Facebook Ads if my Google Ads are Outperforming them?
If my Google ads are outperforming my Facebook ads, what should I consider before dropping my FB ads and reallocating that budget to Google ad spend? Google and Facebook ads often...
Should I get a Virtual Tour of my Dental Office?
When considering a virtual tour, the marketing advisors at Identity Dental Marketing recommend a Google Street View virtual tour. These tours (created by Google Street View Trusted...
Should I hire ZocDoc for online scheduling?
Subject: Online schedule with ZocDoc Good afternoon Dr. _____, I hope this message finds you well. As part of our ongoing exploration into online scheduling platforms, I wanted to...
Should I use Chat Bots / Chat GPT on my website?
Risks of Chatbots in Dental Marketing (and how to deploy them safely) Chatbots can be a big win for dental marketing and patient conversion: 24/7 responses, fewer missed leads, lig...
Should I Use Google Ads Built-in Call Recording for My Practice
Should I Use Google Ads Built-in Call Recording for My Practice? When it comes to managing and optimizing your dental practice’s marketing efforts, Google Ads can be a powerful too...
Should I Use Pop-Ups on My Website?
Should I Use Pop-Ups on My Website? A Guide for Dental Practices Focused on SEO** Pop-ups can be useful in the right situations. They help highlight offers, collect emails, or enco...