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247 documents
Why do I have more than one contact at Identity Dental Marketing?
Why Do Businesses Utilize Specialized Roles? Just like when you enter a restaurant and you're greeted by a host, then you meet a server, and you also encounter a food runner or som...
Why do I need 2 websites for 2 locations (or 2 websites for 2 practice types)? (FOR SEO)
Great question! Google's job is to show the most relevant search results in a given market. If competing practices have one website completely dedicated to "DENTIST TOWN" keywords,...
Why do I need to have my website redeveloped if I want to purchase SEO?
In about 10% of instances, we do not have to completely redevelop a website to allow for our SEO services. In most instances, however, in order for us to get you predictable result...
Why do my Google ads direct to a landing page?
Why We Use Landing Pages for Google Ads When running Google Ads campaigns, we often use custom landing pages instead of directing traffic to your website's homepage. This strategy...
Why Do My Rankings on Google Fluctuate and Vary?
I wanted to take a moment to provide some insight into why you may see variations in your Google rankings from time to time — even when searching for the same keywords. Search rank...
Why Do Other Businesses Show Up When I Search My Business Name?
Why Do Other Businesses Show Up When I Search My Business Name? It can be frustrating to search your own business name and see other businesses appear in the results. This is actua...
Why do you need access to my Facebook page if I didn't hire you for Facebook ads or posting?
Subject: Facebook Page Access Request I hope this email finds you well. Although you may not have engaged us specifically for posting on your Facebook page or managing your ads, I...
Why does Google Charge me in unpredictable "weird" ways?
Google's "weird" billing is due to automatic charges triggered by hitting a payment threshold, not a consistent monthly budget, and a 30.4-day billing cycle. When you reach this se...
Why Does Identity Dental Marketing Recommend Siteground for Hosting
Although you can choose to use whichever Wordpress hosting service you'd like, we recommend Siteground for the following reasons: Performance and Speed: SiteGround is known for its...
Why does Identity discourage the use of mouth only stock photos?
When selecting photos of people, it is best to avoid using close-up shots of just their mouth or any other body part. Doing so can be seen as objectifying the person, reducing them...
Why does Identity have set up fees?
The set up fees cover the entire custom build of each campaign. This is what allows our designers, writers and developers the time to build custom keyword lists, landing pages, for...
Why Don’t I Have Blog Images on my Website?
While images can sometimes enhance visual appeal, our decision to limit their use is intentional and rooted in protecting your practice from unnecessary legal risk. Legal Liability...
Why invest in SEO if I don't have reviews yet?
What to do if the client asks why should I pay you when SEO is reliant on reviews? A Quick Google Search Will Reveal The Answer By looking at the Google Search Results in the maps...
Why Is Facebook Restricting Data Sharing for Healthcare Businesses?
January 2025 Facebook is tightening its data-sharing policies, particularly for sensitive industries like healthcare, in response to increasing privacy concerns and regulatory pres...
Why Is General Liability Insurance Documentation Required For Marketing And Why Is That Required For Google Ads As Well?
Why Is General Liability Insurance Documentation Required For Marketing And Why Is That Required For Google Ads As Well? Google requires verification of general liability insurance...
Why is Google AI Search Results or Another AI Platform Presenting Wrong Information about My Business?
AI-generated search results are not always perfect. Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI platforms pull information from many sources across the internet,...
Why is my Google Business Profile Suspended and What Should We Do?
Understanding Google My Business Suspension: Causes and Remedies At Identity Dental Marketing, we understand how crucial your online presence is, especially your Google My Business...
Why is my phone number different on my Google ads and Landing pages?
Call conversion tracking with Google ads can help you see how effectively your ad clicks lead to different kinds of phone calls. It is important to note that tracking call informat...
Why is my site speed not scoring 100?
Balancing Aesthetics and Load Speed in Dental Website Development When developing a dental website, finding the right balance between aesthetics and load speed is essential. A visu...
Why is there a fee to build out a Facebook Ads Campaign?
Setting up a well-performing Facebook ads campaign involves careful planning, strategizing, execution, and continuous optimization. Here are the key steps to create an effective Fa...
Why is Yelp Rejecting my new reviews?
Yelp enforces a robust review policy that entails certain criteria for review publication. Occasionally, reviews might be prevented from appearing due to specific circumstances. He...
Why isn't my site faster?
Finding the Right Balance: Load Speed, SEO, Animation, Video, and Tracking When it comes to building a high-performing dental website, speed matters—but it isn’t everything. In fac...
Why Should I Consider an Exact Match Business Name
Why an Exact Match Business Name Is a Powerful SEO Advantage In competitive markets, small ranking advantages can mean the difference between a full calendar and an empty one. One...
Why Should I get a DBA (doing business as)?
If you're planning to achieve top rankings on Google or other search engines, and you're in an area with any level of competition, you'll want to consider a keyword-heavy DBA that...
Why should I keep my logo within 3 main colors?
A logo is often the first point of contact between a brand and its target audience. It is an essential aspect of a brand's identity and plays a critical role in creating a visual i...
Why Should I Respond to my Google Reviews?
In today’s digital world, a strong online presence is essential for attracting and retaining dental patients. One of the most effective ways to build credibility and improve visibi...
Why should I update my images on my Google Business Profile?
Adding and maintaining high-quality images on your Google Business Profile is a key part of optimizing your online presence. Images not only make your listing more appealing but al...
Why Should My Website Utilize a Google Font?
Subject: The Benefits of Using Google Fonts for Your Website Dear [Client Name], I hope this email finds you well. I am writing to share with you the benefits of using Google Fonts...
Why the homepage should not have a social feed
Integrating a live feed of a social media blog section on the homepage of a website may present certain drawbacks. Firstly, it can significantly impact the website's load speed, po...
Why was my ad spend not fully utilized in Spring 2026?
Why was my ad spend not fully utilized in Spring 2026? Overview In March 2026, a change by Google Ads affected how campaign budgets are delivered—particularly for campaigns that ru...