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247 documents

Landing Pages

What is the ideal website infrastructure when marketing multiple locations?

What is the ideal website infrastructure when marketing multiple locations?**** It can be confusing when it comes to setting up a marketing strategy for multiple locations, especia...

Websites

What is the load speed of a website and why does it matter?

Load speed tests can be performed by many online free "tools". Sometimes, certain tools are designed so show "bad" results in an attempt to sell you their support services. As with...

Cancelations

What is the process to cancel my services?

You can reference your individual agreement with Identity Dental Marketing to learn more about the cancelation process and terms. To initiate your notice to terminate services, sim...

Websites

What is the Website Development Process?

The custom website development process can last 30-60 days. We aim to complete this project in 30 days, however we know your schedule may not allow for the 3, 20 minute meetings re...

SEO

What Should I Know About Google Business Listing's Live Chat?

You may have noticed that in 2022, Google began to allow live chat through your local Google Business Listing (previously known as "Google My Business"). Setting this us can seem t...

Identity Dental Marketing

What to expect in a client onboarding meeting (the first call)

The primary goals of the initial 60-minute client meeting are to: Outline the scope of the project and marketing services Gain approval on SEO main keywords. Explain the process fo...

Identity Dental Marketing

What to Expect in a Complimentary Marketing Planning Session (CMPS)

During our first call, you'll meet with a strategist on our team. We'll review the following: Your new patient goals Your ideal new patient The level of competition on Google Your...

Identity Dental Marketing

What to Expect with a New Point of Contact at Identity Dental Marketing

Navigating Change: What to Expect with a New Point of Contact at Identity Dental Marketing At Identity Dental Marketing, we understand that a change in your point of contact can br...

AI Results (AEO / GEO)

What to expect with your AEO Website Upgrade.

What to expect with your AEO Website Upgrade. Patients are asking ChatGPT, Claude, Gemini, Grok, and Perplexity who to see — and acting on the answer. This upgrade rebuilds the par...

Branding

What's included in my logo kit?

After approving your logo design, our team will work to provide the files that you may need in the future, including: PDF for Print EPS (vectorized version for use on large or smal...

Service Offerings

What's included in website management and maintenance?

Website management and maintenance is required for any website that we'll be held accountable for keeping secure and up to date. Monday - Friday Our Team completes the following:**...

Public Relations

What's involved in a Custom Press Release from Identity?

If you're considering purchasing a custom press release, it's a great idea for many situations and brings a great deal of value to any business owner. It's most popular for the fol...

SEO

What's involved in the SEO Set Up?

The SEO set up is a one time investment, and here's more information on what it involves: on-site keyword integration (separate work from how a site is developed / coded) listing c...

Websites

What's the best way to set up online scheduling links on my website?

Best Practices for Setting Up Online Scheduling on Your Dental Website When adding online scheduling to your website, it's tempting to use a direct link to a third-party scheduling...

Facebook Ads

When should I run a Facebook / Instagram Ad Campaign and what should I expect from it?

Maximizing the Impact of Facebook and Instagram Ads: A Strategic Approach In the ever-evolving world of digital marketing, Facebook and Instagram have emerged as powerful platforms...

Websites

Whens should I launch my website?

Open or download p7faXHgi3nY Grace Rizza addresses common questions she receives from her clients regarding the timeline for launching a website. She emphasizes that there is no on...

Google Ads

Why am I being charged a Google Ads Set Up Fee?

When setting up a Google ads campaign, it's imperative that each step of our setup process is followed and that an appropriate amount of time is dedicated to the setup process. Our...

Websites

Why am I getting spam leads through my website?

Why am I getting spam leads through my website?  No website is immune to spam. It comes in many forms, including but not limited to: Sales communication "Bad" leads Medicaid seeke...

AI Results (AEO / GEO)

Why am I not first for AI search results?

Guide: Understanding AI Search Results Thank you for reaching out with your question / concern about AI-generated search results on search engines, ChatGPT and other ask engines. A...

Websites

Why am I not getting my form submissions?

Dental Website Must-Haves: Functional Forms Almost every modern website comes with a contact form for new dental patient acquisition. There are inherent issues with utilizing this...

SEO

Why am I not ranking on Yahoo Maps?

Why am I not ranking on Yahoo Maps? As part of your SEO (search engine optimization) services, our team will claim and optimize your local listings. However, on Yahoo, an enhanced...

Google Ads

Why am I unable to have full ownership of the ads you've built?

Good afternoon Dr. ________, Thank you for your email. This particular campaign is a a done-for-you offering. It was not built with the ability to transfer it for outside managemen...

SEO

Why are my Google Reviews Disappearing?

Google Reviews Disappearing? What can we do? Check the link you’re providing or the link associated with your QR code. Ensure it’s the link Google provides and not a version with a...

SEO

Why are my SEO keywords limited to 10-15 phrases?

Great news! You are not limited to these keywords. In fact, we have a method to incorporate all fathomable dental phrases, words, and questions to your website. Our process builds...

SEO

Why can I not rank in neighboring towns?

Besides making money (mostly through ad space sales), Google has 2 main jobs: 1. To produce the most relevant search results.**** 2. Influence popular opinion by elevating some inf...

Photo Video Shoot

Why Choose Identity Dental Marketing for a Photo Video Shoot?

While we LOVE our photography videography shoots, we also understand you may choose to work with a local videographer. Here are a few of the advantages of hiring us to fulfill your...

Websites

Why Choose Identity Dental Marketing for Website Development?

Why Choose Identity Dental Marketing for Website Development? When it comes to building a website for your dental practice, you want more than just a digital presence—you want a po...

SEO

Why did Google update my hours without my permission?

Google automatically changes your business hours because it detects conflicting information from other trusted sources, such as third-party data aggregators, your business website,...

Social Media Ads

Why did my Meta Ads suddenly improve in lead generation?

Why Meta Ads Sometimes Begin Performing Better Months After Launch It's common for advertising campaigns to produce significantly different results over time, even when nothing has...

Google Ads

Why didn't the patient see my ad when they searched my keywords?

Imagine you are running a Radio or TV ad. If every time you turn on your radio or your television, will you see your ads? Of course not. The radio and TV executives decide how much...