Google Ads

Google Local Service Ads Pre-Setup Checklist

Updated October 16, 2026 · Version 1

In order to get started with Google Local Service Ads, you will need to prepare the following items - these are required by Google:

  • Billing & business info

  • Business name

  • Business phone

  • Owner's first & last name

  • Number of employees

  • Year founded

  • Billing address

  • Languages spoken

  • Credit card details

  • Professional Headshot for all Dentists and Associates

  • Calculate the Minimum Monthly ad budget for this campaign

  • The license number for each dentist at the practice

  • Select services they offer

  • Access to Google Business Profile

  • Access to their Google Ads Account (if applicable)

  • Copy of Certificate of Insurance / Professional License

  • List of accepted insurance providers

  • The email address for all patient interfacing doctors, associates, assistants & hygienists.

  • These email addresses are used to contact them to complete a background check required for the ads to run.

To submit these items to our team at Identity Dental Marketing, complete this questionnaire:

https://identitydental.com/local-service-ads-verification-questionnaire/