🦷 February Marketing Challenge: “5 Video Testimonials"
Goal: Collect 5 authentic patient video testimonials in one day to use on your website, social media, and ads — boosting visibility and trust through real patient stories.
🎥 Quick Setup Checklist
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Designate a Recording Area
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Pick a quiet, well-lit space with your logo or a simple “Share Your Smile Story” backdrop.
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Set up a small table and two chairs for comfort.
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Equipment
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Smartphone or camera
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Tripod or stand
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Ring light or bright natural lighting
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Optional: small external mic for crisp sound
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Incentive
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Offer each participant a $250 local gift card (or an item of equal or greater value).
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Frame it as a thank-you for helping others choose your trusted team.
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Scheduling
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Pick one morning or afternoon and reserve five 20-minute time slots.
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Prepare release forms for use on social media, your website, and ads.
🗣️ How to Invite Your VIP Patients
“We’re inviting a few of our favorite patients to share their experience on video!
If you’ve had a great experience with our team, we’d love to feature your story to help others feel confident choosing their dentist.
In appreciation, you’ll receive a $250 gift card to a local favorite business.
Recording only takes about 15 minutes — we’ll take care of everything else!”
💌 Sample Email / E-Blast
Subject: Share Your Smile Story — Receive a $250 Gift Card!
Body:
Hi [First Name],
This February, we’re highlighting real patient experiences — and we’d love to feature your story.
We’re hosting a one-day Smile Story Recording Event to capture short video testimonials about your journey with our practice.
🎁 As a thank-you, you’ll receive a $250 gift card to a local favorite business.
🗓 Story Day: [Insert date and time range]
📍 Location: [Your office name & address]
If you’d like to participate, click below to reserve your 15–20 minute time slot:
👉 [Insert scheduling link or email reply option]
Your story helps others feel confident about taking the next step toward their healthiest smile — and helps our practice grow through the power of social proof.
With gratitude,
[Doctor Name] & The [Practice Name] Team
📈 After the Event
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Add each video to your website’s “Patient Stories” section.
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Run Meta Ads retargeting website visitors with these videos to keep your practice top of mind.
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Send them to your your point of contact on our team to request they're added to Google ads assets and landing pages as we see fit.
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Post one testimonial per week on social media with captions like:
“Listen to why [First Name] chose our team — and how their smile has changed for the better.”