New website standards.
You’re in good hands.

A website audit takes minutes. Acting on it takes judgment.

AI-assisted website development is still in its infancy, and it’s already changing how sites are built and evaluated around the world. Sales teams can generate website and SEO audits in minutes and flag choices that were sound when your site was built.

The biggest change is what we can build. We can custom-code more features in less time and rely less on the page builders and plugins that once made those features practical. Attackers can also use AI to find and exploit weaknesses faster. That makes it more important to patch the software your site relies on and replace what’s become hard to maintain.

Last week, a client told me she was canceling with us because she believed the audit proved we weren’t doing our job. I understand why that report worried her. A website can be well maintained and properly built and still show room to improve based on today's very new AI standards that have recently completely changed. An audit alone is designed to earn your business by discrediting your current website manager. The reality is that ALL websites built prior to Nov 2026 will have areas of opportunity because the standards have completely shifted. We're proactively working through these available updates at no additional charge to you.

Why plugins made sense. A WordPress plugin adds a feature, like a gallery or a form. For years, plugins were a practical way to build useful features quickly and affordably. We still keep the ones your site relies on.

What the risk really is. An outdated or abandoned plugin can let attackers alter pages or redirect visitors. If your website doesn’t collect or store patient data, there are no patient records on the site to expose. We still take website security seriously.

What we’re doing about PHP. WordPress recommends PHP 8.3 or newer, and PHP 8.2 security support ends December 31, 2026. We’re confirming hosting access to update PHP and WordPress access to update and test your site. If we need access from you, we’ll reach out.

Three ways forward

01  /  Build a new website $2,500 through Thanksgiving · Nov. 26 Ready for a new look? Request a new website.

02  /  Refresh your current site $500 through Thanksgiving · Nov. 26 Get a full website accessibility (ADA) scan and report, a manual review of spacing and sizing that can drift after updates, and priority development work to bring your site up to the latest coding standards and address common audit findings. Request my $500 refresh

03  /  Let us handle it No action or extra charge. We’re already bringing the sites we maintain up to these standards. Please wait until January 1, 2027 to send nonurgent audits that call for extensive development, so we can complete the priority refreshes first.

Your SEO and AI search (AEO) work continues as usual. Our approach already follows current search best practices.

You have a practice to run. We’ll take care of the website.

Grace Rizza

Founder & CEO, Identity Dental Marketing